Aphra

How it Started

How it Started

It all started with a sincere attempt to serve the benefits of the pure nutritious cow’s milk of Indian descent (‘A2’ type milk) and other dairy products to the consumers.  Initially, only little amount of milk was made available in Mumbai as an experiment. The response was overwhelming, and the demand was increasing day-by-day. As demand grew, Aphra’s distribution of A2 cow milk, as well as its other dairy and agro goods, expanded rapidly across Mumbai, Navi Mumbai, Thane, and Pune.

Our Journey

2016

Aphra was formed

2016 – 2019

Limited quantity of A2 cow milk was made accessible in Mumbai on an experimental basis. The response we received was overwhelming and the demand was increasing day-by-day.

2020

During Covid19 Pandemic, due to many constraints, many were striving for the safe and healthy living. Processing of A2 Cow Ghee from A2 cow Milk at Aphra began during lockdown.

January 2021

We launched Aphra A2 Cow Ghee followed by the supply of Aphra’s A2 Cow Milk. An idea of then supplying A2 Cow Milk from village to city level expanded

February 2021

Health supplement “Shatakshi” was launched

March 2021

Aphra Shrikhand was launched

July 2021

Currently, we have a total of 54 distribution centres across Mumbai, Thane, Navi Mumbai, Pune, Virar, Kalyan, Dombivali, and Badlapur. Aphra has already garnered the love of 1200+ happy customers by now.

October 2021

Buttermilk, Lassi, and more products to be launched

Our Mission

Aphra Mission

To be an innovative brand and serve consumers with quality and healthy life by providing 100% certified, pure genuine food products for conscious healthy living, following all compliance norms as per FSSAI and accreditation from National Accreditation Board for Testing and Calibration Laboratories (NABL)

Our Vision

Aphra Vision

  • To make consumers aware of the benefits of natural food by providing them a “Healthiest Treat” for “Healthiest Tomorrow”
  • Cows are sacred in Indian culture; they are seen as a maternal figure since they nurture people with their milk, much as a mother does with her children. Aphra’s vision also includes establishing the significance of Indian cows and raising awareness about the importance of sustaining and servicing the Indian cow breed with respect.
  • ​To make a significant advancement that would encourage people to switch to natural foods and adopt a healthier lifestyle, like how it was many years ago, when pesticides were not utilised and everything, we ate was natural and synthetic-free.
  • To add quality variants in global market so that every household has an option to choose pure and natural products.